There are more than enough examples of the cooperation
between Western and Russian companies which went sour.
Undoubtedly, the Russian side shall be blamed in the
majority of cases, when private or government officials
completely violate the previously reached agreements.
It happens on any level of private or government authorities,
including the top cabinet officials of the Federal
Government. As a result of such violations the Western
companies incur big losses.
We think that large companies are capable to do the real
in-depth analyses of the Russian situation before making
any business moves. There is an old business rule:
"The timely rejection is much more important then
untimely acceptance." The firms that came to grief
in Russia do understand this rule today very well.
We have worked, or work, in the managerial positions
in the former USSR for many years and accumulated very
valuable business experience. have first hand knowledge
of that environment and this let me say that the business
relations not only possible but also could be profitable
in the event of clear understanding and daily control
over the status of the Russian partners.
Today Russia is a country clearly lacking the system
of laws, and having the political and economic chaos
instead, but it doesn't mean that productive business
is impossible.
Here is our approach:
1. Before starting any new venture we always try to understand
not only the expediency and profitability of this undertaking,
but what's more important, the security of this deal,
in terms of ANY possible GUARANTEES, existing under
above mentioned conditions. And we will not begin any
project, doesn't matter how profitable it appears to
be, unless WE have these guarantees IN PLACE.
2. After the security is established we begin to think
how to explain this deal to our potential Russian partners
and make special accent on profitability of this deal
to them, so some times it may look like charity, while
it is absolutely not.
3. After all terms of cooperation discussed and accepted,
WE start this venture following a very important rule
in any contacts with Russian partners: WE never suppose
to look like an Western businessmen, trying to take
advantage of poor, collapsed country, which used to
be superpower just seven short years ago.
If WE have enough intelligence to comply with all these
details, our business works successfully.
Before you start any business in Russia, you have to
be able to find the right people to work with. Many
Western companies make the next mistake. They hire
in Russia the former high ranking officials as consultants,
in order to use their knowledge and their connections.
Nevertheless it backfires, because many retired officials
still sympathize communism ideology and hate capitalism
system. NO MATTER HOW MUCH YOU PAY - they will deceive
you. When you get in trouble, it is always their fault
and they will never help you to get out. Only one thing
they care about it's how to get as much cash from you
as possible. It is important to understand that in
many cases in contemporary Russia these people not
just incapable to perform the expected duties, but
very often they could be representatives of completely
opposite structures, which only looking at your business
as a cash cow.
We represent very different human resources, and we absolutely
do not mean to induce CRIMINAL or CORRUPTED elements,
as alternative partners or helpers. But at the same
time people whom you are dealing with have to be able
to control such forces, if necessary. You always have
to remember that unless civilized law is in place,
you never will be able to escape them.
In summary, we would like to offer confidential help
to those Western companies who are about to enter the
Russian market, or those who have being burned and
looking to find solutions for their difficult problems.
We would be glad to offer this kind of help to any serious
corporation, and if the given problem will
not demand a considerable investment of time and money,
we will solve it for free, at no charge to a client.
Thanks for the opportunity to share with you these thoughts
and ideas.
Sincerely,
Bjorn Hammarback

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