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Now, thanks to Samsung, music files
can be played on a cell phone. In August Samsung Electronics, based in Korea, unveiled a sexy little phone that can hold 16MB of music, or about 15 minutes worth of tunes. The product's young target audience is
evident from its color: metallic silver and its diminutive size. The bad news for MP3 addicts is that today, the phone is commercially available only in Korea. Files that have been encrypted into Samsung's proprietary
Secumax format are downloaded from the Internet to a PC and into the phone. The files require a product serial number to be opened. A 32MB version of the phone is due out in Korea in September. Sungin
Cho, a spokesperson for Samsung, said a US version will be released by year's end and will likely store files in MP3 format without the encryption. MP3 is the de facto audio format on the Net, offering an
easy mechanism for compressing and sending audio files at near-CD quality. The format's popularity has spawned a plethora of consumer electronics devices. To keep the phone from annoying those on the subway who don't want to hear the latest MP3s, the phone comes with an earphone attachment. Music files are downloaded
from a PC into the phone's flash memory chips. Listeners who want to hear their favorite grooves nonstop will need to recharge the batteries at least a few times a day, though. The phone provides a
charge that lasts four hours for playing music, or 160 minutes for phone conversations. Samsung prices the phones at around US$400, and hopes to sell 250,000 units in Korea this year.
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